##plugins.themes.academic_pro.article.sidebar##

Download
pdf
Statistic
Read Counter : 628 Download : 522

##plugins.themes.academic_pro.article.main##

Abstract

Consumer organizations such as Consumers Union, Medical Organization can design program or medical aid campaign to help consumers select options that will provide optimal health and financial outcomes to fitness and health care so that Consumers can have information about medical care as well as financial solutions to acquire fitness and health care. The objective of the research is to understand Psychographic aspect of Consumer Behavior for health services and accordingly effort to understand how proactive behavior can be inculcate amongst consumers. Data was collected from primary source which are Medical Practitioners, Medical Representatives and Patients. Research method is adaptive as it tries to influence present psychographic consumer behavior towards health and fitness and to measure responses likert scale is used. To do optimal health and financial outcomes to fitness the research method is both Qualitative as well as Quantitative. Structured and unstructured questionnaires are used for all primary sources and for measuring some responses tabulations are graphed for conclusive and descriptive findings. Consumers confidently choose products that provide the best value for the money. When it comes to choosing medicines and care, they often find themselves confused. This research has contributed in two ways, one to know consumer behavior for health services for medical service providers so that they can develop communication programs and secondly consumer awareness regarding medical care and financial aid.

Keywords

Consumer Behavior Psychographic Optimal Health Financial Outcome

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Arshi Naim, & Mohammad Faiz Khan. (2021). Measuring the Psychological Behavior of Consumers for Medical Services. Zien Journal of Social Sciences and Humanities, 2, 119–131. Retrieved from https://zienjournals.com/index.php/zjssh/article/view/316

References

  1. Švecová, J., & Odehnalová, P. (2019). The determinants of consumer behaviour of students from Brno when purchasing organic food. Review of Economic Perspectives, 19(1), 49-64.
  2. Ting, C. Y., Ismail, M. B., Ting, H., Bahri, S. B., Sidek, A. B., Idris, S. F. B., ... & Sohot, M. S. B. (2019). Consumer behaviour towards pharmaceutical products: A model development. International Journal of Pharmaceutical and Healthcare Marketing.
  3. Pham, T. H., Nguyen, T. N., Phan, T. T. H., & Nguyen, N. T. (2019). Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy. Journal of Strategic Marketing, 27(6), 540-556.
  4. Weinrich, R. (2019). Opportunities for the adoption of health-based sustainable dietary patterns: A review on consumer research of meat substitutes. Sustainability, 11(15), 4028.
  5. Aschwanden, D., Strickhouser, J. E., Sesker, A. A., Lee, J. H., Luchetti, M., Stephan, Y., ... & Terracciano, A. (2021). Psychological and behavioural responses to coronavirus disease 2019: The role of personality. European Journal of Personality, 35(1), 51-66.
  6. Arshi Naim. (2021). Application of Quality Matters in Digital Learning in Higher Education. Texas Journal of Multidisciplinary Studies, 1(1), 3–12. Retrieved from https://zienjournals.com/index.php/tjm/article/view/11
  7. Joshi, Y., & Rahman, Z. (2019). Consumers' sustainable purchase behaviour: Modeling the impact of psychological factors. Ecological economics, 159, 235-243.
  8. Gonçalves, C., Meireles, P., & Carvalho, M. J. (2016). Consumer behaviour in Fitness Club: study of the weekly frequency of use, expectations, satisfaction and retention. The Open Sports Sciences Journal, 9(1).
  9. Naim, A., Khan, M. F., Hussain, M. R., & Khan, N. (2019). “Virtual Doctor” Management Technique in the Diagnosis of ENT Diseases. JOE, 15(9), 88.
  10. Qalati, S., Yuan, L., Iqbal, S., Hussain, R., & Ali, S. (2019). Impact of Price on Customer Satisfaction; mediating role of Consumer Buying Behaviour in Telecom Sector. International Journal of Research, 6(4), 150-165.
  11. Qazzafi, S. H. E. I. K. H. (2019). Consumer buying decision process toward products. International Journal of Scientific Research and Engineering Development, 2(5), 130-134.
  12. Prakoso, A. F., Nurul, R., Wulandari, A., Trisnawati, N., Fitrayati, D., Rachmawati, L., & Andriansyah, E. H. (2017). Reliability, Responsiveness, Assurance, Empathy, and Tangible: Still Can Satisfy The Customer. International Journal of Business and Management Invention, 6(3), 68-75.
  13. Naim, A., Alahmari, F., & Rahim, A. (2021). Role of Artificial Intelligence in Market Development and Vehicular Communication. Smart Antennas: Recent Trends in Design and Applications, 2, 28.
  14. Khan, N., Naim, A., Hussain, M. R., Naveed, Q. N., Ahmad, N., & Qamar, S. (2019, May). The 51 v's of big data: survey, technologies, characteristics, opportunities, issues and challenges. In Proceedings of the international conference on omni-layer intelligent systems (pp. 19-24).
  15. Naim, A., & Alahmari, F. (2020). Reference model of e-learning and quality to establish interoperability in higher education systems. International Journal of Emerging Technologies in Learning (iJET), 15(2), 15-28.
  16. Naim, A., Khan, M. F., Hussain, M. R., & Khan, N. (2019). “Virtual Doctor” Management Technique in the Diagnosis of ENT Diseases. JOE, 15(9), 88.
  17. Naim, A. (2020). Realization of diverse Electronic tools in learning and teaching for students with diverse skills. Global Journal of Enterprise Information System, 12(1), 72-78.
  18. Naim, A., & Bashir, A. (2016). Application of Quality Matters Standards on Supportive and Online Module in Higher Education Program. Research Revolution, 5(3), 6-12.