Zien Journal of Social Sciences and Humanities
Zien Journal of Social Sciences and Humanities provides the authors the opportunity to publish their original research articles in the field of social sciences and humanities. Frequency of Publication: Monthly ISSN (Online): 2769-996X doi Prefix: 10.62480
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Interpretation Of Cultural Stereotypes In Units Of Positive Desire In The Uzbek Language
this article is about the concept of stereotype, its place in linguistics, its types, as well as cultural stereotypes identified during the analysis of positive desire units in the Uzbek language.
Copyright (c) 2026 https://creativecommons.org/licenses/by-nc/4.0
The Harmony Of Alisher Navoi’s Traditions And Local Features In The 19th-Century Kokand Literary Environment
This article examines the harmonious combination of Alisher Navoi’s traditions and local features in the literary environment of Kokand in the 19th century, as well as the role of poets and poetesses in the formation of literary schools
The Importance Of Digital Technologies In The Creative Thinking Process Of Students’ In Higher Education
This paper substantiates the didactic and psychological importance of digital technologies for fostering university students’ creative thinking. The study aims to conceptually explain how digital learning environments, data-informed analytics, and collaborative platforms influence key stages of the creative process: problem reframing, idea generation, prototyping, and reflection. The methodology combines a systematic literature review, conceptual synthesis, instructional design principles, and an evaluation logic grounded in digital trace data. The scientific novelty lies in framing digital technologies not merely as instructional tools but as enabling conditions that elicit creative cognition, and in proposing an integrative didactic framework linking creativity indicators to measurable patterns of digital learning activity. The findings highlight that adaptive content delivery, rapid feedback cycles, and networked co-creation are central mechanisms through which higher education can develop students’ creative competencies while maintaining transparency and assessability of learning outcomes
The Role Of Information Technologies In Improving The Knowledge And Talents Of Youth In Modern Philosophical Research
The article shows that the improvement of pedagogical technologies in higher educational institutions depends on the use of modern information and communication networks in the educational process in accordance with the intended purpose.
Tourism is a key sector contributing to economic growth, regional development, and employment generation. This article analyzes the current state of the tourism sector in Uzbekistan and examines the main factors influencing its development. The research findings indicate that, despite the growth in tourist flows and the volume of tourism services, the share of tourism in the country’s gross domestic product remains below the global average. Insufficient infrastructure development, a shortage of qualified personnel, a low level of digitalization, and limited diversification of tourism products have been identified as the main challenges hindering the sustainable development of the sector. These circumstances highlight the need for further reforms in the tourism industry, the extensive adoption of digital technologies, and the implementation of comprehensive measures aimed at enhancing its competitiveness
Spiritual And Moral Form Of An Entrepreneur: Social And Philosophical Analysis
This article analyzes the moral and ethical image of the entrepreneur from a socio-philosophical perspective. The relevance of the study lies in the fact that in a market economy entrepreneurial activity cannot be reduced to profit-seeking alone, but is deeply connected with social trust, responsibility, justice, integrity, and moral legitimacy. The purpose of the article is to conceptualize the entrepreneur’s moralethical profile not as a simple set of personal virtues, but as an integrative socio-philosophical construct formed at the intersection of economic action, legal norms, stakeholder relations, social responsibility, and cultural values. The study applies hermeneutic, axiological, comparative-analytical, institutional, and stakeholder approaches. As a result, the article proposes a five-component model of the entrepreneur’s moral-ethical image: axiological integrity, legally responsible conduct, justice toward stakeholders, social usefulness, and reflective self-limitation. The article concludes that the entrepreneur’s moral-ethical image is not an ornamental addition to business, but an ontological and functional condition of its legitimacy, sustainability, and public credibility
Developing Interethnic Communication Culture Among Students In The Context Of Globalization
This article analyzes the theoretical and practical aspects of developing interethnic communication culture among students in higher education institutions in the context of globalization. The processes of globalization have significantly intensified interactions among representatives of different cultures, thereby creating a strong need to develop intercultural communicative competence among students. The study highlights the importance of fostering tolerance, empathy, and cultural sensitivity as essential components of effective intercultural communication
Washington Irving’s Satirical Works: Folk Life And Social Issues
This article analyzes the satirical interpretation of historical events in the works of the American writer Washington Irving. In his writings, the author highlights social and cultural processes through humor and irony, offering a critical perspective on the issues of his time. The study examines Irving’s use of satirical devices, his artistic expression, and his skill in portraying historical events in a vivid and imaginative way. Furthermore, the article explores how social shortcomings and human traits are revealed through satire, supported by relevant examples. The paper aims to identify the literary and cognitivelinguistic aspects of Irving’s творчество
Attention Marketing and Customer Patronage of Fashion Houses in Port Harcourt
This study investigates the effect of Attention Marketing on Customer patronage of fashion houses in Port Harcourt, Nigeria. Specifically, the research examines how the dimensions of attention marketing Time on Page and Engagement Rate influence patronage behaviors, measured through repeat purchase and referrals. The study adopts a quantitative research design and collects data from 250 customers of selected fashion houses using structured questionnaires. Structural Equation Modeling (SEM) using AMOS was employed to analyze the data and test the hypothesized relationships. The results indicate that both Time on Page and Engagement Rate have significant positive effects on repeat purchase and referral behaviors. Specifically, customers who spend more time interacting with digital content and actively engage with brand communication are more likely to make repeated purchases and recommend the brand to others. These findings demonstrate that attention marketing is a critical driver of customer patronage in the fashion industry. The study concludes that fashion houses should prioritize attention-driven marketing strategies to enhance customer engagement and loyalty. Recommendations include creating interactive digital content, encouraging active engagement, and implementing referral programs to leverage word-of-mouth promotion. This study contributes to the understanding of digital marketing practices in emerging markets and provides actionable insights for fashion retailers seeking to strengthen customer relationships and competitive positioning
Human Capital Development And Investment In Education As Drivers Of Sustainable Economic Growth
This article provides a comprehensive analysis of the essence of the concept of human capital and its impact on the socio-economic development of society. The study examines the main strategic directions for the development of human capital, including the improvement of the education system, the advancement of healthcare, the enhancement of skills and competencies, and investment through innovative and digital technologies. In addition, the socio-economic effects of investments in human capital on labor productivity, economic growth, and social well-being are theoretically substantiated. Based on an analysis of global and national experiences, the article reveals the role of human capital in ensuring sustainable development and highlights effective mechanisms for managing human resources in both developed and developing countries. Furthermore, the interconnection between the education system, the labor market, and digital transformation processes is examined as a key factor in the formation and development of human capital. The research findings have significant scientific and practical value for the development of effective strategies for investing in human capital.
Psychological Problems Of Adolescents: Their Impact On Personal Development In The Modern Social Environment (Theoretical–Conceptual Analysis)
This article provides a theoretical analysis of the essence of psychological problems encountered during adolescence, their causes, and their impact on personal development. Adolescence is one of the most complex and contradictory stages of human psychological development, during which the individual’s selfconcept, attitudes toward social roles, emotional stability, and behavioral patterns are formed. The modern information environment, the influence of social networks, the transformation of family relationships, and changes in the education system contribute to the intensification of such problems among adolescents as stress, internal conflicts, aggression, social isolation, and low self-esteem. The article reveals the interconnection of these problems with psychological, social, and cultural factors and substantiates conceptual approaches aimed at overcoming them
The Transiran Railway Project And English-Russian Relations At The Beginning Of The 20th Century
This article details the diplomatic struggle between England and Russia over the construction of the Trans-Iranian railway. The issue of constructing this road has long been an object of geopolitical and geoeconomic interests of Great Britain and Russia. Financial and diplomatic forces were also involved in this struggle. The struggle for large concessions and monopolies in the Middle East became the object of an irreconcilable struggle between the major European powers. This is one of the pages of the "great game" that unfolded at the end of the 19th century in the world's East.
A clear and effective investment policy is fundamental to ensuring economic development and stability in Uzbekistan. This essay examines the role of investment policy in driving growth and achieving long-term economic security for the country
Uzbekistan pursues a nationally defined economic development path, with economic growth driven by the effective implementation of investment policy. A well-implemented investment policy and a favourable investment climate are essential for sustained GDP growth in the country.
Price Liberalization And Supply Chain Efficiency In Nigeria’s Downstream Petroleum Sector
This study examines the relationship between price liberalization and supply chain efficiency in Nigeria’s downstream petroleum sector. For decades, Nigeria operated a fuel subsidy regime characterized by administered pricing, fiscal strain, and persistent supply distortions. The 2023 subsidy removal marked a structural shift toward market-determined pricing, with potential implications for operational performance within the petroleum distribution network. Drawing on the Resource-Based View (RBV), the study posits that liberalized pricing increases firms’ exposure to real cost conditions, thereby intensifying reliance on internal logistics capabilities and resource optimization. Using a cross-sectional survey design, data were collected from 279 stakeholders across Nigeria’s downstream petroleum distribution chain. Pearson Product Moment Correlation analysis was employed to assess the relationships between price liberalization and two dimensions of supply chain efficiency: product availability and cost efficiency. The findings reveal a strong positive relationship between price liberalization and product availability (r = 0.684, p < 0.05) and a moderate-to-strong positive relationship with cost efficiency (r = 0.643, p < 0.05). The results suggest that market-based pricing reforms are associated with improved operational discipline and enhanced supply chain performance. The study contributes empirical evidence linking pricing reform to firm-level efficiency outcomes in a developing oil-producing economy and offers policy-relevant insights for sustaining efficiency gains under liberalized regimes.
The Issue Of Secular State And Religious Policy In The Soviet Period
This article analyzes the formation of the concept of a secular state and the main stages of religious policy in the Soviet era. The contradiction between the proclamation of legal secularism and the primacy of ideological atheism in practice is revealed. Also, the policy of "scientific atheism", the pragmatic approach during the Second World War, and the differences between the Soviet model and modern secular state concepts are scientifically highlighted. The research is conducted based on the method of historical and political analysis
Globalization, Migration, And The Evolution Of Family Values: A Philosophical Perspective
In the context of accelerating globalization, international migration has become one of the most influential social phenomena shaping contemporary societies. Migration processes not only transform economic and political structures, but also deeply affect cultural norms, moral orientations, and family values. This article aims to analyze the evolution of family values under conditions of globalization and migration from a philosophical perspective. Using an interdisciplinary framework that integrates philosophy, sociology, and migration studies, the paper explores how traditional family values are reinterpreted, preserved, or transformed within migrant communities. The study follows the IMRAD structure and is based on theoretical analysis of classical and modern philosophical approaches, as well as contemporary research on migration and family transformation. The results demonstrate that migration acts as both a destabilizing and creative force, leading to the emergence of hybrid family value systems that combine traditional norms with new socio-cultural practices
Socio-philosophical analysis of the harmony of youth social activity and innovative potential in modern conditions
This article discusses scientific issues related to the process of harmoniously improving the social activity and innovative potential of young people. The article highlights the social significance of the manifestation of progressive initiatives, intellectual development, social, cultural and educational advancement of young people. It also examines the factors related to the manifestation of creative and innovative qualities of young people in society
Features of the settlement of the Kyrgyz people in Uzbekistan
In this article, the processes of settlement of Kyrgyz tribes in the territory of Uzbekistan, as well as the dynamics of their numerical growth from the end of the 19th to the beginning of the 21st century, have been scientifically analyzed.
Philosophical Study Of Youth Addictive Attitude Formations In The Virtual World
The article analyzes the positive and negative aspects of the virtual environment, its impact on the spiritual world, psychological state and social relations of young people. Also, the addiction of young people to the Internet and social networks, the causes of phenomena such as "hikikomori", and the factors leading to their isolation from society are examined based on scientific literature and statistical data. The study focuses on the issues of ensuring a balance between real and virtual life through a healthy lifestyle of young people, national values and information security.
The role of human interests and the principles of social justice in the system of social relations in society
In this article, the social justice, human well-being, rights and interests are provided in the system of social interests, universal aspects and democratic essence of the ideas and concepts to improve the society in this process are scientifically analyzed. Also, scientific and practical opinions on ensuring that a person is respected in society in all respects and fully developed are presented.
Criteria for developing communication skills of internal affairs officers in their relations with the public
Another characteristic feature of the professional activity of internal affairs officers in ensuring the stability of society is their ability to interact with a wide range of environments. The activity of ensuring a culture of communication is of great importance in the professional competence of an internal affairs officer.
The Role Of Youth Legal Culture In Promoting Democratic Principles In Society
This article focuses on the need to conduct specific scientific research on improving the legal culture of young people today, making the issue of increasing legal awareness, legal culture, and the role of civil society institutions in this process a priority direction of state legal policy, an important criterion in the implementation of democratic principles.
The Impact of Artificial Intelligence (AI) On Trade Finance Processes
The research examines the influence of Artificial Intelligence (AI) on trade finance operations, emphasizing efficiency, compliance, risk management, and inclusion. Trade finance, which facilitates worldwide commerce via instruments including letters of credit, guarantees, and supply chain financing, has historically been limited by paper-based processes, elevated compliance expenses, and susceptibility to fraud. The aforementioned inefficiencies exacerbate the ongoing global trade financing deficit, estimated at USD 2.5 trillion, disproportionately impacting small and medium-sized firms (SMEs). This study employs a mixed-methods approach, using secondary data from international organizations and empirical studies, with survey evidence from 120 stakeholders in banking, SMEs, and regulatory authorities, to analyze the potential and obstacles associated with AI adoption. The findings demonstrate that AI increases efficiency via automated documentation, boosts fraud detection using anomaly-based models, and fortifies credit risk assessment using predictive analytics. Participants recognized expedited document processing (82%) and enhanced fraud detection (76%) as the primary advantages. Nonetheless, obstacles like elevated implementation costs (68%), insufficient technical competence (64%), and legal ambiguity (55%) hinder adoption, especially for small and medium-sized enterprises (SMEs). The discourse underscores that whereas banks and corporations are progressing in AI integration, SMEs persistently encounter structural obstacles, prompting worries over inclusion. The paper suggests that AI might revolutionize trade finance processes and reduce the global trade finance deficit, provided that adoption hurdles are mitigated. Recommendations include investments in digital infrastructure, focused assistance for SMEs, open regulatory frameworks, and the harmonization of cross-border policies to facilitate equitable and sustainable AI use in trade finance.
The Renaissance Of The Mahalla Institution: A Philosophical Concept Of Collectivism And Solidarity
This article examines the role of the mahalla institution in modern society, focusing on its revival and the philosophical foundations of collectivism and solidarity. Historically, the mahalla has served as a unique form of social organization that fosters community cohesion, mutual support, moral values, and shared responsibility among citizens. The study analyzes the socio-philosophical essence of the mahalla, highlighting its contribution to social stability, civic engagement, communal unity, and the preservation of cultural and moral values. It also discusses the modernization processes of the mahalla system, its role in public governance, and its influence on national identity and societal development. The findings provide scientific insights aimed at deepening the understanding of the mahalla as a significant social institution and enhancing its functions in contemporary society.
Interrelationship Features Between Emotional Intelligence And Satisfaction With Family Life
This article analyzes the relationship between emotional intelligence (EI) and the level of satisfaction with family life from a socio-psychological perspective. The study highlights the importance of empathy in family life quality, emotional regulation, communication culture, and interpersonal relationships. The results show that a high level of emotional intelligence is an important factor in increasing stability, positive climate, and satisfaction in family relationships.
Copyright (c) 2025 https://creativecommons.org/licenses/by-nc/4.0
The Interaction Between Behavior And Culture: A Philosophical Perspective On Social Influence
This article analyzes the interaction between human behavior and culture from a philosophical perspective. The study shows that social norms and values serve as primary factors regulating individual behavior, while active individual behavior contributes to the renewal and development of culture. For example, individuals who prioritize values such as respect, cooperation, and responsibility align their actions with these principles, thereby facilitating the organic and stable formation of culture. Moreover, modern technologies and global lifestyles accelerate and expand the interaction between culture and behavior. The study demonstrates that a philosophical approach allows for a deeper understanding of the dynamic relationship between behavior and culture. This article provides a theoretical and practical foundation for analyzing processes of social and cultural development.
The Role Of Spiritual Security In Protecting Youth From Internet Threats
This article analyzes the increasing information threats in the Internet space, their impact on the consciousness of young people, and the role of spiritual security in overcoming them. It is noted that the rapid growth of digital information flows directly affects the worldview, values, and social behavior of youth. The study examines risk factors such as harmful content, manipulative information, and virtual addiction, and highlights the theoretical and practical foundations of strengthening spiritual immunity against them. In addition, the importance of the education system, the educational role of the family environment, mass media, and state policy in ensuring spiritual security is substantiated
This scientific article analyzes the effectiveness of the youth work system in the Republic of Uzbekistan. The article discusses the main directions of youth policy, legal and regulatory documents aimed at supporting young people socially, economically, and culturally, as well as opportunities created for their active participation in society. The article is focused on examining the development of youth, supporting their activities, and the policies implemented in this regard
“The Koshtepa Canal and its Impact on Central Asia’s Water Security”
This is an International Relations policy-research article analyzing the hydropolitical implications of Afghanistan’s Koshtepa Canal for Central Asia’s regional water security and cooperative governance. The construction of Afghanistan’s 280-kilometer Koshtepa Canal represents a turning point in Central Asia’s hydropolitics. Drawing on principles from the 1997 UN Convention on the Non-Navigational Uses of International Watercourses and regional water-sharing regimes, this article analyzes the canal’s implications for water security in the Amu Darya basin. While the project seeks to alleviate Afghanistan’s agricultural deprivation, it risks intensifying scarcity in downstream Uzbekistan and Turkmenistan. The paper argues that effective cooperative mechanisms rooted in equitable utilization, the no-harm rule and joint monitoring are essential to transform potential conflict into hydro-diplomatic engagement
Integrating Uzbekistan’s Cultural Heritage Into Modern Education: National Identity And Global Harmony (Jadidism)
This article explores the integration of Uzbekistan’s cultural heritage into modern education through the lens of Jadidism as a historical, intellectual, and pedagogical movement. Jadidism, which emerged in the late 19th and early 20th centuries, played a crucial role in shaping national identity by harmonizing Islamic values, modern science, and progressive educational reforms. The study analyzes how Jadid ideas—such as educational modernization, cultural renewal, and social reform—can be reinterpreted and applied within contemporary educational systems. Special attention is paid to the balance between preserving national identity and engaging with global educational standards. By employing a multidisciplinary approach that combines historical analysis, educational theory, and cultural studies, the article demonstrates that Jadidism offers a valuable conceptual framework for integrating cultural heritage into modern curricula. The findings suggest that incorporating Jadid intellectual heritage into education fosters cultural continuity, critical thinking, and global awareness, thereby contributing to the formation of a socially responsible and culturally grounded generation