Texas Journal of Philology, Culture and History

The Manifestation Of Cultural Peculiarities From The Point Of View Of Cultural Shock In The Translation Of Literary Works

Muxammadiyeva Umida Faxriddin qizi — 2024-11-07

This theme explores the intricate relationship between language, culture, and translation in the context of literary works. It delves into how translators navigate and convey cultural nuances, peculiarities, and idiosyncrasies embedded within original texts to target audiences. Cultural peculiarities encompass a wide array of elements including customs, traditions, social norms, beliefs, and historical references specific to a particular culture. The process of translating literary works involves not only linguistic accuracy but also the ability to preserve and transmit these cultural nuances effectively. This annotation will examine various approaches and challenges faced by translators in faithfully rendering cultural elements while maintaining the integrity and readability of the translated text. It aims to highlight the importance of cultural sensitivity and adaptation in ensuring that the essence of the original work is preserved and resonates with diverse readerships across different cultural contexts

The image of the moon in Abdulla Oripov's poems

Umarova Nuriniso Rakhimovna — 2024-11-07

In this article, one of the leading representatives of Uzbek literature, Abdulla Oripov, published after his death the books “The Moon at Sunset”, “I Miss the Moon”, “The Moon Shines through the Window”, “The Moon” was included in the collection “The Birth of a Poet” in his poems, the moon personified various mental states and experiences.

A Model For Improving Pedagogical Conditions For The Development Of Patriotic Qualities Of Students In The Context Of Transformation

Valijon Sadiev — 2024-11-08

The development of patriotic qualities in students is a significant educational goal, particularly in times of social, political, and technological transformation. This article presents a comprehensive model for enhancing pedagogical conditions aimed at fostering patriotism among students. It synthesizes current research on curriculum adaptation, experiential learning, and inclusive pedagogical practices, discussing their effectiveness and implementation challenges.

Interrelationship Of Folklore Genres

Saidkul Alimov — 2024-11-08

his article examines the role of the phenomenon of transformation in the processes of genre interaction and relations in Uzbek folklore.

The Lexicographic Features Of Artistic Phraseological Units

Mirsagatova Pokiza Avazbek kizi — 2024-11-15

The article is devoted to the current problem of lexicographic features of artistic phraseological units. The article shows the lexical-grammatical, structural diversity of writers' phraseology in the context of artistic phraseological units, the dependence of the choice of phraseological units of different expressivestylistic coloring, their functions and ability to vary from certain authorial settings

Linguistic-Ethnic Barrier In Translation

Jalilova Lola Jalilovna — 2024-11-16

This article examines the specifics of the lingua-ethnic barrier in translation and ways to overcome it that is of particular importance at the present stage of the development of lingua cultural studies. In this article, we will identify and substantiate the main factors of lingua-ethnic barriers, and look for ways to overcome them.

Interpretation of genre and subject scope and poetics of Jadid literature

To`rayeva Umriniso Rahmatovna — 2024-11-16

One of the most important events in the cultural and spiritual life of Turkestan modernism is the appearance of the new literature of Turkestan. As we know, a new generation has entered the field of our literature since the 1990s. This period is characterized by a number of talents such as Hamza Hakimzada Niyazi, Mirmuhsin, Avloni, Behbudi. This generation gave up the old way of thinking and gave up completely new ideas and views about social life and the role of art in society.

Phatic Communication In Margilonka And Its Manifestation Methods

Hasanova Dilrabokhon Mamirovna — 2024-11-22

Phatic communication has a psycholinguistic nature, including the addressee, the addressee, and the factors affecting both of them. The speech of the persons entering into communication fully reflects their spirit, consciousness, and psyche. The communicator, of course, has an inner influence on the communicant, and this influence is clearly felt in the language (speech) units of communication

The Function Of Neologisms And “Trending” Words In Advertising Texts

Allaberganova Nilufar Matnazar qizi — 2024-11-22

Neologisms, or newly coined terms and expressions, have long played an important role in the formation of language and communication in various fields. In advertising, neologisms are often used as a powerful tool to attract attention, convey novelty, and evoke specific emotions in the target audience. By introducing new words or reworking existing ones, advertisers strive to create memorable messages, distinguish their products from competitors, and reflect cultural interests. This article focuses on the function of neologisms in advertising texts, as well as the function of “trending” words, how they can increase brand reputation, strengthen emotional connections and facilitate consumer engagement.