The Function Of Neologisms And “Trending” Words In Advertising Texts

Authors

  • Allaberganova Nilufar Matnazar qizi Doctoral student Tashkent State University of Uzbek Language and Literature named after Alisher Navoi

Keywords:

Advertising, new words, neologisms

Abstract

Neologisms, or newly coined terms and expressions, have long played an important role in the formation of language and communication in various fields. In advertising, neologisms are often used as a powerful tool to attract attention, convey novelty, and evoke specific emotions in the target audience. By introducing new words or reworking existing ones, advertisers strive to create memorable messages, distinguish their products from competitors, and reflect cultural interests. This article focuses on the function of neologisms in advertising texts, as well as the function of “trending” words, how they can increase brand reputation, strengthen emotional connections and facilitate consumer engagement.

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Published

2024-11-22

How to Cite

Allaberganova Nilufar Matnazar qizi. (2024). The Function Of Neologisms And “Trending” Words In Advertising Texts. Texas Journal of Philology, Culture and History , 36, 29–31. Retrieved from https://zienjournals.com/index.php/tjpch/article/view/5706

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