##plugins.themes.academic_pro.article.sidebar##

Download
pdf
Statistic
Read Counter : 4 Download : 6

##plugins.themes.academic_pro.article.main##

Abstract

The current research seeks to know the role of marketing Ambidexterity in achieving strategic success, by relying on a modern marketing tool that keeps pace with the emerging changes in the external environment, based on two variables: the independent variable (marketing Ambidexterity) with its dimensions (exploring opportunities, exploiting opportunities) and the dependent variable (strategic success) with its dimensions (growth, adaptation, specific strategy), where a sample consisting of (84)From the administrative leadership at the University of Maysan, The research reached a set of conclusions, including (from the results of the statistical analysis, it shows the clear interest of the research sample in marketing ingenuity Far away(Exploring opportunities, exploiting opportunities), because they are the basis for its survival in the competitive environment and building a solid base that attracts different categories of students and teaching staff, because searching for opportunities and exploiting them adds additional strength to the sample being studied and strengthens its position in a manner that is consistent with the labor market.)And the recommendations include:( Increase focus and interest in marketing Ambidexterity in order to achieve excellence in the field of providing educational services and overcome competitors by exploring and exploiting everything new in the field of education in a way that ensures the strategic success of the sample studied in the long term

Keywords

Marketing Acumen Exploring Opportunities Exploiting Opportunities

##plugins.themes.academic_pro.article.details##

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Hind Naeem Hoshi. (2025). The role of marketing Ambidexterity in Achieving strategic success. Texas Journal of Multidisciplinary Studies, 40, 20–31. https://doi.org/10.62480/tjms.2025.vol40.5901.pp20-31

References

  1. Freihat, SMSS (2020). The effect of marketing ambidexterity on improving marketing performance in
  2. telecommunication companies in Jordan. Management Science Letters, 10(14), 3207-32162. Ali, S., Wu, W., & Ali, S. (2022). Adaptive marketing capability and product innovations: the role of
  3. market ambidexterity and transformational leadership (evidence from Pakistani manufacturing
  4. industry). European Journal of Innovation Management, 25(4), 1056-1091
  5. Radhi, AAH (2022). The Possibility of Improving the Marketing Performance of Tourism
  6. Organizations by Adopting the Dimensions of Marketing Ambidexterity. American Journal of
  7. Economics and Business Management, 5(5), 1-18
  8. Munawaroh, N. A., Sudarmiatin, S., & Wardana, L. W. (2023). Investigating Marketing Performance
  9. of Small Business in Kediri. Does the Role of Marketing Ambidexterity Matter? Formosa Journal of
  10. Applied Sciences, 2(11), 2787-2806.
  11. Saeed, M., Adiguzel, Z., Shafique, I., Kalyar, M. N., & Abrudan, D. B. (2023). Big data analyticsenabled dynamic capabilities and firm performance: examining the roles of marketing ambidexterity
  12. and environmental dynamism. Business Process Management Journal, 29(4), 1204-1226
  13. Mohammed, A.Y., Rashid, W.N., & Wali, A.I. (2023). The role of entrepreneurial learning in
  14. achieving strategic success: An analytical study of the opinions of managers in a sample of small and
  15. medium projects in Erbil Governorate. Tikrit Journal of Administrative and Economic Sciences, 19(63
  16. part 1).
  17. Orlov, O., Dumanska, K., Ponomaryova, N., & Kobets, D. (2020). Company's strategic success as the
  18. basis of its potential sustainability. In E3S Web of Conferences (Vol. 166, p. 12002). EDP Sciences
  19. Sharma, M. K., & Sharma, S. (2023). Strengthening the HR Capabilities–A Pathway to Strategic
  20. Success at SMEs of Punjab. Management Journal, 17(1), 35-46
  21. Emran, H. A. A., & Elhony, F. M. (2023). Contributions of entrepreneurship to strategic success
  22. Entrepreneurial contributions of business organizations in achieving strategic success. East Asian
  23. Journal of Multidisciplinary Research, 2(4), 1759-1764
  24. Paudel, S., & Kumar, V. (2021). Strategic success factors of information technology outsourcing in
  25. emerging markets. Nepal Journal of Multidisciplinary Research, 4(1), 107-120
  26. Al-Khatib, MFM, & Al-Shuora, MS.(2023) The Effect of Entrepreneurial Orientation in Strategic
  27. Success at Jordanian Commercial Banks.
  28. Alsarayreh, RS, & Alkshali, SJ (2023) The Impact of Entrepreneurial Orientation on Strategic Success
  29. at Jordan Kuwait Bank.
  30. Fadheelah, S. D., & Ali, S. A. M. (2021). The Role of the Dyson Model for Strategic Development in
  31. Achieving Strategic Success. Case Study in Baghdad Municipality.Opportunities stories, (10-1), 200-
  32. Adiwijaya, K., Wahyuni, S., Gayatri, G., & Mussry, J. S. (2020). Does marketing ambidexterity boost
  33. marketing performance? Empirical evidence in Indonesia's consumer goods. Journal of Global
  34. Marketing, 33(4), 266-288
  35. Saleh, ZM, Hammoud, MR, Mikhlif, AA, & Jedi, F.F. (2023). The Role of Marketing Ambidexterity
  36. in Enhancing Customer Value: An Exploratory Study on the Opinions of Employees in the General
  37. Company for Electronic Systems in Salah Al-Din Governorate. Vol.3, No. 3.
  38. Onobrakpeya, S., Okechukwu, O., & Onyeabor, A. (2023). Effects of Strategic Marketing
  39. Ambidexterity on Sustainable Competitive Advantage: A Survey of Small and Medium-Size
  40. Denterprises in Delta State, Nigeria. Innovations, 73
  41. AL-Janabi, MAJ, Jaffar, ZA, & Al-Ameedi, DAM (2024). THE ROLE OF MULTICULTURAL
  42. MARKETING IN PROMOTING MARKETING RECOVERY, THE MEDIATING ROLE OF
  43. MARKETING AMBIDEXTERITY-AN ANALYTICAL STUDY-OF THE VIEWS OF A SAMPLE
  44. OF CUSTOMERS OF BAB AL AGHA BAKERIES COMPANY IN BAGHDAD. Gospodarka i
  45. Innowacje., (45), 108-125.
  46. Azeez,O,H. (2024). The role of lean manufacturing (Toyota model) in entrepreneurship for
  47. organizations/an analytical study of the opinions of a sample of workers at the Arab Integration Factory
  48. in Al-Muthanna Governorate. Texas Journal of Multidisciplinary Studies, 2(9), 51-64.
  49. Muhammad Fahd Abdel Ali, & Osama Hawi Aziz. (2022). The role of the strategy (S5) in product
  50. development An applied study of the opinions of a sample of workers in the production department of the Midland Refineries Company. AL Ghary Journal of Economic and Administrative Sciences,
  51. (2).337-366.
  52. Rashid, Aswan and Dakhil, Shaima (2018). Cronbach's Alpha Coefficient, Canonical Correlation
  53. Coefficient and Factor Analysis of Data Measuring Satisfaction with Mobile Video Services. Tikrit
  54. University - College of Administration and Economics / Tikrit Journal of Administrative and
  55. Economic Sciences / Volume (4) Issue (44) Part 1. 458-468.