##plugins.themes.academic_pro.article.main##
Abstract
Women entrepreneurs are breaking barriers and making their mark in the business world, even in regions where traditional gender roles have prevailed. In Uzbekistan, a country with a rich cultural heritage, women are leading the charge in the startup landscape. This article explores the dynamic intersection of digital marketing, social media strategies, and women-led startups in Uzbekistan. By examining the perspectives of women entrepreneurs, digital marketing strategies, social media's impact, and the challenges they face, we uncover the keys to their success and the potential for economic growth and empowerment.
Keywords
digital marketing
social media marketing
women entrepreneurs
women-led startups
##plugins.themes.academic_pro.article.details##
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
Uygunova Odinabonu Ilkhom qizi. (2023). Breaking Barriers: Digital Marketing and Social Media as Catalysts for Women Entrepreneurship in Uzbekistan. Texas Journal of Multidisciplinary Studies, 25, 32–38. Retrieved from https://zienjournals.com/index.php/tjm/article/view/4474
References
- Ahmed, S. M. Z., Begum, S., & Rahman, S. (1997). Socioeconomic determinants of women entrepreneurship in Bangladesh. Journal of Social Sciences and Humanities, 3(1), 17-27.
- Ajumobi, O., & Kyobe, M. (2017). Digital business skills in entrepreneurship education: A focus on a South African University. International Journal of Education and Development using Information and Communication Technology (IJEDICT), 13(4), 4-16.
- Arsyad, L., Rilyanti, M., Yuniasih, I., Herdiansyah, H., & Suhardi, H. (2022). Challenges of women entrepreneurs in digital marketing: A case study in Indonesia. International Journal of Entrepreneurship and Small Business, 45(1), 87-101.
- Behrendt, C., Turkina, E., & Micevski, M. (2019). Social protection and the gig economy: A study of ride-hailing app drivers in Kazakhstan. Social Policy & Administration, 53(7), 935-951.
- Cain, P. S., & Khanam, S. R. (1979). Women in small business: Constraints and opportunities in two industry groups. The Journal of Small Business Management, 17(2), 33-39.
- Dettling, L. J. (2017). The role of income in marriage and divorce transitions among young adults. Demography, 54(3), 1105-1129.
- Efobi, U. R., Osabuohien, E. S., & Beecroft, I. (2018). Internet use and well-being: Evidence from the first nationally representative survey in Nigeria. Technological Forecasting and Social Change, 131, 306-316.
- Huang, L., Lei, X., Wei, K. K., & Song, D. (2020). Social media in agriculture: Insights from two primary studies. Agricultural Systems, 180, 102770.
- Kamberidou, I. (2020). Women entrepreneurs and their role in the family and the economy. In Social Entrepreneurship and Women Leaders in Africa (pp. 1-21). IGI Global.
- Mondal, S., & Chakraborty, P. (2022). Factors affecting women entrepreneurship in India: A statistical study. Journal of Small Business and Entrepreneurship Development, 10(1), 13-21.
- Peltier, J. W., Drago, W., & Schibrowsky, J. A. (2009). The top ten strategic e‐marketing challenges: Evidence from the field. Journal of Strategic Marketing, 17(3), 119-134.
- Safanta, A., Lefter, V., & Baltatescu, S. (2019). The impact of digital marketing on business results. Academic Journal of Economic Studies, 5(2), 45-51.
- Satpayeva, A., Moldazhanova, N., & Satpayev, D. (2020). Modern Women Entrepreneurs in the Conditions of Globalization. Journal of Critical Reviews, 7(13), 1077-1080.
- Sardar, M. A., Khan, A. N., & Abbas, M. (2021). Gender Discrimination and Women Entrepreneurship in Pakistan: A Comprehensive Analysis. Bulletin of Business and Economics, 10(3), 104-109.
- Shabbir, A., Masood, A., & Saeed, M. (2016). Role of social media marketing in business development. Middle-East Journal of Scientific Research, 24(3), 665-672.
- Veleva, S. S., & Tsvetanova, A. I. (2020). Digital marketing trends in business. Journal of Advanced Research in Dynamical and Control Systems, 12(1), 2202-2206.
- Ukpere, W. I., & Holtzhauzen, D. V. D. (2014). The adoption of social media marketing in South African banks. African Journal of Business Management, 8(9), 339-351.
- Al-Ashaab, A., & Al-Oudat, M. (2016). The Impact of Digital Marketing on Customer Loyalty: A Conceptual Framework. International Journal of Marketing Studies, 8(1), 119-126.
- Bryson, J. R., Daniels, P. W., & Warf, B. (2004). Service worlds: People, organizations, technologies. Routledge.
- Dutta, S., & Folta, T. B. (2016). A comparison of the effect of angels and venture capitalists on innovation and value creation. Strategic Management Journal, 37(9), 1932-1953.
- Füller, J., Hutter, K., Faullant, R., & Mühlbacher, H. (2011). Why co-creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions. R&D Management, 41(3), 259-273.
- GEM Global Women's Entrepreneurship Monitor. (2021). Global Entrepreneurship Monitor 2020/2021 Women's Report. Retrieved from https://www.gemconsortium.org/report/gem-20202021-womens-report/
- Hair, J. F., Hult, G. T. M., Ringle, C., & Sarstedt, M. (2017). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage Publications.
- Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship. McGraw-Hill Education.
- Kim, A. J., & Ko, E. (2012). Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand. Journal of Business Research, 65(10), 1480-1486.
- Madanoglu, M., & Altintas, G. (2011). Exploring social media adoption in small to medium-sized enterprises in Turkey. IBIMA Business Review, 2011, Article ID 164359.
- Mollick, E. (2014). The dynamics of crowdfunding: An exploratory study. Journal of Business Venturing, 29(1), 1-16.
- Ray, S., Taghizadeh, S. K., & Ramaswamy, R. (2015). Determinants of e-commerce adoption in small businesses. Information & Management, 52(4), 472-486.
- Santos, G. (2012). Social media and Web 2.0 in tourism: A case study of small accommodation providers in Portugal. Tourism Management Perspectives, 2-3, 77-88.
- Seidler, J. (2012). The role of social media in emergency management: A research agenda. Journal of Homeland Security and Emergency Management, 9(1), Article 1.
- Small Business Administration. (2021). 2021 Small Business Profile: United States. Retrieved from https://www.sba.gov/sites/default/files/advocacy/2021-Small-Business-Profiles-US.pdf
- The World Bank. (2021). World Development Indicators 2021. Retrieved from https://databank.worldbank.org/reports.aspx?source=world-development-indicators