Empowerment in T. D. Jakes’ Motivational Discourse " Courage “: A Positive Discourse Analysis
Keywords:
Positive Discourse Analysis, Empowerment, Courage, Motivational DiscourseAbstract
Positive Discourse Analysis (PDA) as a new complementary direction of Critical Discourse Analysis (CDA) attempts to investigate how language is positively used by T.D Jakes in his well-known motivational speech "Courage", in which the ideology of empowerment is highly-expressed through motivating, encouraging and reinforcing every frustrated human being listening to his speech. Investigating the discursive strategies, by which empowerment is expressed, is the problem of the present study. Methodologically, there is a need for making a theoretical survey of PDA, developing an appropriate model, then doing a qualitative and quantitative analysis of the motivational speech "Courage". In conclusion, the discursive strategies are syntactic (sentence types/conditionals), rhetorical strategies (repetition/metaphor/personification) and ideological strategies ( emphasizing goods / de-emphasizing negatives )
References
Macgilchrist, F. (2007). Positive Discourse Analysis: Contesting Dominant Discourses by Reframing the Issues. Critical Approaches to Discourse Analysis Across Disciplines 1 (1): 74-94
Martin, J.R.. (1999). Grace: the logogenesis of freedom. Discourse Studies, 1 (1), 51–52
(2004) Positive discourse analysis: power, solidarity and change. Revista Canaria de Estudios Ingleses, 49, 179–200.
Slutsky, J., & Aun, M. (1997). The Toastmasters International® guide to successful speaking: Overcoming your fears, winning over your audience, building your business & career. Chicago, IL: Dearborn Financial Publishing.
Stanistaw, A ; Ewa, C ; Damian, W. (2013). "Social Security in Poland – cultural, historical and economical issues". Copernican Journal of Finance & Accounting. 2 (2): 11–26.
Martinez, H. (2022)
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
User Rights
Under the Creative Commons Attribution-NonCommercial 4.0 International (CC-BY-NC), the author (s) and users are free to share (copy, distribute and transmit the contribution).
Rights of Authors
Authors retain the following rights:
1. Copyright and other proprietary rights relating to the article, such as patent rights,
2. the right to use the substance of the article in future works, including lectures and books,
3. the right to reproduce the article for own purposes, provided the copies are not offered for sale,
4. the right to self-archive the article.
